The new visual identity of the DREMA 2026 – new energy, new perspectives
The new visual identity of the DREMA Fair is not just a refreshed key visual – it symbolises the direction in which the entire wood and furniture industry is heading. The graphic design reflects the energy, dynamic transformation and openness to the future that we wish to shape together with the industry.
The visual theme – a dynamic face composed of wooden elements – perfectly illustrates the integration of experience with the technology of tomorrow. It is a metaphor for an industry that never stands still, combining the tradition of woodworking with automation, robotics and artificial intelligence – technologies that are becoming an everyday part of production processes.
DREMA 2026 is a new format for the event – a space for innovation, knowledge exchange and practical tools for development. We want the trade fair to be more than just an exhibition of machinery: a place where technology engages in dialogue with people, and industry expertise combines with creative thinking about the future.
The new key visual expresses this transformation:
- the strength and dynamism of a sector adapting to the challenges of the coming decade;
- openness to collaboration within the industry ecosystem – from large manufacturers to innovative start-ups;
- technological curiosity and a readiness to test solutions that push the boundaries of efficiency.
At the same time, it emphasises that even in the age of artificial intelligence, people remain the most important element of the production process.
In this way, the new visual identity becomes more than just an image – it is a call to action, an inspiration and the hallmark of DREMA as a platform for the future.